Allen Systems Group (ASG)
Challenge
To showcase its extensive product line of more than 150 software products and to promote the company's growth through acquisitions, Allen Systems Group (ASG) sought a company that could help them design and implement an integrated marketing communications campaign. ASG wanted a company capable of redesigning its Web site with enhanced functionality and creating a new corporate identity, a revamped trade show booth, new sales brochures, and new templates for its product catalog.
With multiple marketing goals and the objective of increasing customer awareness of the full breadth of ASG's offerings, ASG needed to revamp its brand quickly to support its solid reputation as a global software solutions company and maintain its market advantage. ASG chose Keymind because of its creative and technical talent, experience, and track record of delivering projects on time and within budget.
Strategy
Keymind developed a robust search engine so that customers could easily locate ASG's wide selection of products and service offerings. To help streamline content management and reduce costs, Keymind created a comprehensive administration system to simplify site maintenance and keep customers up-to-date on product launches and new information. In developing ASG's marketing and sales tools, Keymind's designers decided to present ASG's value statements in a clear, attractive, and eye-catching way. In less than 2 months, Keymind designed and produced a full suite of corporate collateral and trade show materials that resulted in an influential and effective brand for ASG.
Impact
Keymind was able to address all of ASG's communication needs from traditional marketing strategies to state-of-the-art digital design and development. Keymind introduced logical site navigation and memorable print designs to transform the Web site and branding campaign into valuable marketing tools that have earned the praise of staff and customers alike. Keymind and ASG worked together to emphasize ASG's ongoing growth and its strength as a global company.